According to award winning creative director and author Steve Harrison, it helps to get your bad ideas out of the way before you can get to the good ones. Starting a new brief, or itching to solve a problem? Give the “Yes and…” game a go for a Coach approach to idea generation. Start with one idea (it can be silly, logical, anything, we mean anything, goes) and go round in a circle. Each person has 5 seconds to answer with “Yes and…” (no isn’t an option) building on the idea in quick succession. Keep going for as long as you can, then turn to the brief and jot down your ideas. Reflect on the experience with your team and watch the good stuff roll in. Read this article by Hubspot & learn 15 creative exercises that are better than brainstorming.
Bored of brainstorming and eager to try something new? Check out this jam-packed article by Hubspot and introduce your team to idea generation exercises such as Alter-Egos / Heroes, the S.C.A.M.P.E.R. approach and Brain-Writing. Which technique will you try?
Watch this Ted Talk with Richard St. John & uncover 4 simple ways to have a great idea.
Got 5 mins? Writer and researcher Richard St. John dispels the myth that you have to be creative, artsy, or a genius to have game-changing ideas and introduces us to the notion that ideas are just solutions to everyday problems in this short-yet-insightful Ted